Taking too long? Close loading screen.
Just a moment, we are loading this page

About AdSmart

In a UK first, AdSmart can serve different ads to different Sky households watching the same programme

What is AdSmart?

AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.

There are thousands of combinations to choose from when selecting the audience that sees your ad. Households can be selected based on factors such as age, location, life style or even if they have a cat! The data is derived from a combination of Sky’s own customer data and information from consumer profiler experts such as Experian.

By allowing advertisers to cherry-pick their audiences the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.

Is AdSmart right for you?

If any of the below sounds like you then AdSmart could be the answer:

  • You want to use the most effective form of advertising to grow your business.
  • You want to speak directly to your relevant audience.
  • You want to restrict your advertising to a specific region, city or even postcode area.
  • You want to increase sales and/or brand awareness.
  • You want to stand out against competitors.
  • You want your brands to be seen in a premium/talked about environment.
  • You only want to pay when your ad is seen, rather than just a few seconds.


While AdSmart means your ad is shown to your chosen audience when they are watching TV, no matter what time of day or programme, we know it’s good to know the sort of TV shows your ad might be shown on. Below is the list of channels that are currently ‘AdSmartable’.

For more information

Please contact us here or you can check out the FAQs section here

Our Sites

Please click on any of the sites below to open the link in a new window

Send to Friend

Don't keep it to yourself – fill out the details below a share something from our site.

Your First name: *

Your Surname: *

Company: *

Contact's Forname: *

Contact's Surname: *

Contacts Company: *