Over eight million people in the UK do not have a bank account – which often means missing out on advantages such as Direct Debit payments and cheaper prices online. Pockit’s mission is to change that with a pre-paid Mastercard account that is available to all, regardless of income or credit status.
Pockit allows customers to have their wages and benefits paid in directly or fund with cash at 28,000 locations across the UK, as well as by Debit Card and bank transfer.
They have chosen Sky Adsmart to launch a campaign targeting 35 – 54 year old men that are less likely to have bank accounts in Liverpool, Manchester and Birmingham.
