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Welcome to the world of TV Advertising

Are you new to TV advertising?

We would like to take you on a journey to discovering how your business could benefit from appearing amongst major brands on some of the most popular TV channels in the UK

If you click on the arrows at the bottom of the page you will be taken through a series of screens that provide more information.

We hope that you find this useful and at any time you can use the ‘Get In Touch’ button to contact us.

Sky TV Box and Television featuring AdSmart logo

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Why TV?

Why TV?

Nothing lands a new idea with more power and impact than TV.

Whether that idea is to get people to try your new product, or to begin a journey of discovery to research before buying it, TV has an unassailable ability to drive both.

TV is exciting, emotional, engaging and has the ability to bring a brand to life. The average viewer watches over 3 hours 30 minutes each day, giving you the chance to build scale.

When your TV ad appears in world class shows, people will remember it and because of that it is typically twice as effective* as the next best performing medium.

AdSmart from Sky makes it more accessible than ever before – meaning businesses of all shapes and sizes can benefit from the unrivalled impact of TV.

So, if you’ve never used TV before or never made a TV ad, this website is here help you every step of the way.

*Thinkbox/Ebiquity – Payback 4: Pathways to Profit, 2014

Great TV shows you can advertise with

Introduction

What is AdSmart?

What Is AdSmart?

AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.

With AdSmart, different ads can be shown to different households watching the same programme. This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to households and audiences relevant to you.

Before AdSmart, TV advertising was mostly mass market and usually required a big investment. AdSmart’s controllability and precision radically reduces the outlay required, making TV advertising possible for almost any business. In fact, more than 70% of advertisers using AdSmart are new to TV or Sky.

Is AdSmart right for you?

  • You want to use the most effective form of advertising to grow your business
  • You want to speak directly to your relevant audience
  • You want to restrict your advertising to a specific region, city or even postcode
  • You want to increase sales and/or brand awareness
  • You want to stand out against competitors
  • You want your brand to be seen in a premium/talked about environment
  • You only want to pay when your ad is seen, rather than just a few seconds
to watch me click play

Why TV?

Who else has used this?

Who else has used this?

Below are some of the latest businesses to harness the power of AdSmart to grow their business:

To see all the Latest Campaign News for businesses click here

What is AdSmart?

How Do I Reach My Audience

How Do I Reach My Audience?

AdSmart allows you to pick your ideal audience from hundreds of segments so you can be sure only the right households are seeing your ad at the right cost for you.

Location Based Targeting

Many businesses currently using AdSmart choose to utilise one of our many location based targeting options:

Adsmart targeted advertising regions and postcodes
Geo flex targeting, by local authority or metropolitan areas

Who else has used this?

Other Ways to Target

Other Ways to Target

AdSmart allows you to pick your ideal audience from hundreds of location and attributes, so you can be sure only the right households are seeing your ad at the right cost for you. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad.

The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.

  • Affluence - A powerful indicator of likely spending power
    Affluence
  • Age of baby kids - Target households with a baby or children residing
    Age of Baby & Kids
  • Beauty
  • Early Tech Adopters - Households that are likely to be early adopters of new technology
    Early Tech Adopters
  • Expectant families - Identifies households expecting an how many other children there are
    Expectant Families
  • Financial Strategy - Reflects how consumers interact with financial service providers
    Financial Strategy
  • Home Movers - Target households that have recently moves or intend to soon
    Home Movers
  • Household Composition - Choose households based on gender and age categories
    Household Composition
  • Senior Decision Maker - Where a company owner or director of limited company has been identified
    Senior Decision Maker
  • Lifestage - Age of head of household combined with a mix of people residing
    Lifestage
  • Mosaic Types
  • Second Mortgage - Households that are likely to have a second mortgage or second property
    Second Mortgage
  • Car Ownership
  • Pet Ownership - Identifies households that have a cat, dog or both
    Pet Ownership
  • Home Ownership - Identifies whether a property is owner occupied or not
    Home Ownership

How Do I Reach My Audience?

TV Creative Examples

TV Creative Examples

We can walk you through all the elements step by step. Often the most daunting part is getting an ad together, but don’t worry
we can help. Great ads can be created for relatively small budgets these days.

We have a range of high quality, low cost production companies that we can introduce you to, so take a look at some creative examples from clients that have used AdSmart and see the great effect that TV advertising has had on their brand and sales.

Other Ways to Target

Where could you see your advert?

Where could you see your advert?

Imagine your TV ad being placed amongst the amazing programming found on these channels.

Below is just a few of the ‘AdSmartable’ channels, so please check out our FAQs page on the main site if you wish to see the full list

TV Creative Examples

Next Steps

Next Steps

Here are a few options for you to choose from:

Where could you see your advert?


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