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Welcome to the world of TV Advertising

Are you new to TV advertising?

We would like to take you on a journey to discovering how your business could benefit from appearing amongst major brands on some of the most popular TV channels in the UK

If you click on the arrows at the bottom of the page you will be taken through a series of screens that provide more information.

We hope that you find this useful and at any time you can use the 'Get In Touch' button to contact us.

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Why TV?

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Why TV?

Nothing lands a new idea with more power and impact than TV.

Whether that idea is to get people to try your new product, or to begin a journey of discovery to research before buying it, TV has an unassailable ability to drive both.

TV is exciting, emotional, engaging and has the ability to bring a brand to life. The average viewer watches over 3 hours 30 minutes each day, giving you the chance to build scale.

When your TV ad appears in world class shows, people will remember it and because of that it is typically twice as effective* as the next best performing medium.

AdSmart from Sky makes it more accessible than ever before – meaning businesses of all shapes and sizes can benefit from the unrivalled impact of TV.

So, if you’ve never used TV before or never made a TV ad, this website is here help you every step of the way.

*Thinkbox/Ebiquity - Payback 4: Pathways to Profit, 2014.

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Introduction

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What Is AdSmart?

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What Is AdSmart?

Is AdSmart right for you?

AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.

With AdSmart, different ads can be shown to different households watching the same programme. This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to households and audiences relevant to you.

Before AdSmart, TV advertising was mostly mass market and usually required a big investment. AdSmart’s controllability and precision radically reduces the outlay required, making TV advertising possible for almost any business. In fact, more than 70% of advertisers using AdSmart are new to TV or Sky.

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Why TV?

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Who Else Has
Used TV Advertising

Get In Touch
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You want to use the most effective form of advertising to grow your business

You want to speak directly to your relevant audience

You want to restrict your advertising to a specific region, city or even postcode

You want to increase sales and/or brand awareness

You want to stand out against competitors

You want your brand to be seen in a premium/talked about environement

You only want to pay when your ad is seen, rather than just a few seconds

  • icandy logo
    iCandy are pushing their advertising efforts to the next level
    View
    Manufacturing
  • SkyEx hope to drive sales with AdSmart
    View
    Automotive, Transportation
  • wakefield county council logo
    Wakefield County Fostercare use AdSmart to make a difference
    View
    Government, Kids
  • the original copper heeler logo
    The Original Copper Heeler increase awareness for those in need
    View
    Other, Retail
  • Silversea sets sail for Addressable TV
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    Holiday, Travel & Tourism, Hospitality
  • SkyTrak logo
    SkyTrak swing into action using the power of TV
    View
    Entertainment, Technology
  • manning and company logo
    Manning & Company count on AdSmart
    View
    Finance
  • debono and hamilton logo
    AdSmart isn’t a taxing option for Debono and Hamilton
    View
    Accountants
  • the smile spa logo
    The Smile Spa brush up their advertising with geo-targeting
    View
    Cosmetics, Healthcare
  • sky and virgin media logos
    Sky and Virgin Media
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    Entertainment, Media
  • shen yun logo
    Shen Yun dance their way to success with AdSmart
    View
    Entertainment
  • glasgow subway logo
    Glasgow Subway transport their advertising with AdSmart
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    Transportation
  • urban golf logo
    Urban Golf swings into TV advertising for the first time
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    Entertainment, Recreation
  • Quinto do Lago Resort make holiday dreams come true by targeting prospective home owners
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    Holiday, Travel & Tourism, Hospitality
  • national crime agency logo
    The NCA use targeted advertising to fight back against crime
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    Government, Other
  • GRS footwear logo
    GRS Footwear is a good fit for AdSmart
    View
    Retail
  • Freshpet turn to AdSmart to achieve a healthy boost in pet owning customers
    View
    2018, Other
  • The Spectator speaks to its target audience using AdSmart
    View
    2018, Media
  • Drive Hive shift the gear on advertising efforts
    View
    Automotive
  • Prima Lash enhance their advertising, locally
    View
    Cosmetics
  • Hughes Electrical spark five more campaigns
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    Domestic Services, Retail
  • Hughes use AdSmart to switch on TV advertising
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    Electronics, Retail
  • pockit logo
    Pockit help with profits using AdSmart advertising
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    Banking, Finance
  • A new flavour of advertising for Papa Luigi
    View
    Food & Beverage
  • mybuilder logo
    MyBuilder narrow down their landscape with targeted advertising
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    Construction, Internet Services
  • one to one midwives logo
    One to One Midwives welcome their first TV campaign
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    Government, Healthcare
  • HBH Woolacotts are plugged into the benefits of AdSmart
    View
    Electronics
  • Drayton Motors return after a successful 2017 with AdSmart
    View
    Automotive (Dealer)
  • dogs trust logo
    Dogs Trust seek out potential dog owners using geo-targeting
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    Not For Profit
  • Puddle Ducks dive into the safe waters of targeted advertising with AdSmart
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    Education, Kids
  • Addressable TV advertising is no longer a dream for Silentnight
    View
    Cosmetics, Domestic Services
  • the paint shed logo
    Paint Shed splash some green into their advertising with AdSmart
    View
    Home Improvement, Retail
  • east anglian air ambulance logo
    Making awareness and donations take off with AdSmart
    View
    Not For Profit
  • McCoo’s go green with Sky Adsmart regional targeting
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    Not For Profit
  • Banana Moon takes its first steps into TV advertsing with AdSmart
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    Education, Kids
  • Evergreen Power turn the heat up on their advertising efforts as they commit to a second...
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    2018, Environmental
  • The Glee Club aims to entertain with its first targeted advertising campaign
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    2018, Entertainment
  • TeamSport on the front of the Addressable TV grid with AdSmart
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    Kids, Recreation
  • A new phase for LadyCare, who are advertising on TV for the first time
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    Healthcare
  • norfolk waste partnership logo
    Norfolk Waste Partnership aim to educate with AdSmart
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    Environmental, Government
  • tom hartley logo
    Tom Hartley bring automotive excellence to targeted customers
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    Automotive (Dealer)
  • the claims bureau logo
    The Claims Bureau buy into their first AdSmart campaign
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    Other
  • Edinburgh Bicycle Cooperative Logo
    Edinburgh Bicycle Cooperative steer into targeted advertising
    View
    Recreation, Retail
  • arighi bianchi logo
    Arighi Bianchi back for their 4th AdSmart campaign
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    Retail
  • West Midlands Railway are on the right track to targeted advertising
    View
    Transportation
  • AdSmart News Nugget
    Vetoquinol use AdSmart to purrfect their advertising
    View
    Vets
  • automotive services logo
    Automotive Services Bedford take a new direction with AdSmart
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    Automotive
  • AdSmart gives Nisbets the perfect recipe for amateur chefs hunting
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    2018, Food & Beverage
  • farmdrop logo
    Farmdrop handpick their target audience with AdSmart
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    Food & Beverage
  • Royal Canin use AdSmart to purrfect their advertising
    View
    Other, Retail
  • andersons kitchens logo
    Anderson Kitchens have the right ingredients for targeted TV
    View
    Home Improvement, Retail
  • hyper trax logo
    Hyper Trax take the AdSmart route to advertising
    View
    Entertainment, Kids
  • country house outdoor logo
    Country House Outdoor step into TV with a cost effective advert
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    Retail
  • my tutor logo
    MyTutor take their first test with AdSmart targeting
    View
    Education, Internet Services
  • AdSmart drives Poole Volvo through the unexplored road of targeted advertising
    View
    2018, Automotive
  • clever energy boilers logo
    Clever Energy Boilers cosy up to new customers with AdSmart
    View
    Domestic Services, Home Improvement
  • Essex County Council foster their relationship with AdSmart
    View
    Government, Kids
  • Thy Will be Done put their trust into AdSmart
    View
    Funeral Services, Legal Services
  • ableworld logo
    Ableworld raise awareness by targeting Mosaic groups in the area
    View
    Retail
  • Pauline Quirke Academy target potential talent using AdSmart
    View
    Education, Kids
  • Metrotile aim to build on their customer base
    View
    Construction, Home Improvement
  • Wasps try regional advertising with Sky Adsmart
    View
    Sports
  • AdSmart brings “The Bromley Boys” back into town with targeted advertising
    View
    2018, Entertainment
  • exodus travels logo
    Exodus Travel make AdSmart their advertising destination again
    View
    Holiday, Travel & Tourism
  • merseyflow logo
    Mersey Flow take the targeted advertising route
    View
    Holiday, Travel & Tourism, Transportation
  • Granite renovate their advertising efforts
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    Home Improvement
  • raymond weil logo
    Raymond Weil use targeted advertising for the first time
    View
    Manufacturing, Retail
  • Anglia Home Furnishings logo
    AHF spruce up their advertising with AdSmart for a second time
    View
    Retail
  • clogau gold logo
    Clogau strike Gold with AdSmart advertising
    View
    Other, Retail
  • mattressman logo
    Mattressman sleep easy with geo-targeted advertising
    View
    Retail
  • No monkey business advertising with Sky Adsmart
    View
    Automotive
  • skyler london logo
    Skyler inject some colour into their advertising with AdSmart
    View
    Cosmetics
  • the woodland spa logo
    The Woodland Spa use geo targeting to appeal to spa seekers
    View
    Healthcare, Other
  • Axminster tool up for targeting with the power of TV
    View
    Home Improvement, Retail
  • aldermore logo
    Aldermore bank on AdSmart
    View
    Banking, Finance
  • Goodwood Festival of Speed is off to a flying start with AdSmart
    View
    Automotive, Recruitment
  • ashton and parsons logo
    Ashton & Parsons take their first steps into TV
    View
    Healthcare, Kids
  • Drayton Motors logo
    Drayton Motors put their Sky Adsmart advertising into fifth gear
    View
    Automotive (Dealer)
  • the original factory shop logo
    The Original Factory Shop factor in geo-flex targeting
    View
    Retail
  • propertymark logo
    Property Mark move into targeted advertising using 20Ci data
    View
    Consulting
  • Headwater set off on a journey to find new customers with AdSmart
    View
    Holiday, Travel & Tourism, Recreation
  • springtime nurseries logo
    Springtime Nurseries plant their advertising seeds in new locations
    View
    Other, Retail
  • Bathroom Village streamline their advertising efforts
    View
    Home Improvement
  • glasgow memory clinic logo
    Glasgow Memory Clinic use AdSmart to inspire support
    View
    Healthcare, Other
  • my family vets logo
    My Family Vets inject targeted TV into the mix
    View
    Vets
  • Lady with sunglasses wearing Brand Attic clothing
    Brand Attic try on AdSmart
    View
    Apparel
  • goodwood revival logo
    AdSmart geo-flex targeting fuels Goodwood Revival sales
    View
    Entertainment, Recreation
  • Salonpas Logo
    Salonpas launch with AdSmart to sooth the UK
    View
    Healthcare
  • A clever choice for University of Derby
    View
    Education
  • london stansted airport logo
    Stansted Airport land their message by targeting key audiences
    View
    Holiday, Travel & Tourism, Transportation
  • Doncaster sheffield airport logo
    Doncaster Sheffield Airport aim high with regional advertising
    View
    Holiday, Travel & Tourism
  • AdSmart has the right equipment to help Powerhouse Fitness reach its goals
    View
    Recreation, Sports
  • BioFreeze Logo
    BioFreeze ice-olate their audience using Mastercard targeting tool
    View
    Healthcare
  • Woodpecker step onto new ground with their first TV campaign
    View
    Home Improvement
  • mortgage key logo
    Mortgage Key target new home owners using AdSmart
    View
    Consulting, Finance
  • blue air logo
    Blue Air are off to a flying start with AdSmart
    View
    Holiday, Travel & Tourism
  • Excellence at high speed for Tom Hartley as they return to AdSmart for another campaign
    View
    2018, Automotive
  • homeworld logo
    Homeworld targeting affluent customers in a specific location
    View
    Manufacturing, Retail

Below are some of the latest businesses to harness the power of AdSmart to grow their business:

To see all the Latest Campaign News for businesses

Click here

Who else has used this?

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What Is
AdSmart?

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How Do I Reach
My Audience?

Get In Touch

How Do I Reach My Audience?

Location Based Targeting

AdSmart allows you to pick your ideal audience from hundreds of segments so you can be sure only the right households are seeing your ad at the right cost for you.



Many businesses currently using AdSmart choose to utilise one of our many location based targeting options:

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Who Else
Has Used This?

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Other Ways
To Target

Get In Touch

Other Ways to Target

AdSmart allows you to pick your ideal audience from hundreds of location and attributes, so you can be sure only the right households are seeing your ad at the right cost for you. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad.

The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.

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How Do I Reach
My Audience?

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Examples Of
TV Creatives

Get In Touch
  • Affluence - A powerful indicator of likely spending power
    Affluence
  • Age of baby kids - Target households with a baby or children residing
    Age of Baby & Kids
  • Beauty
  • Early Tech Adopters - Households that are likely to be early adopters of new technology
    Early Tech Adopters
  • Expectant families - Identifies households expecting an how many other children there are
    Expectant Families
  • Financial Strategy - Reflects how consumers interact with financial service providers
    Financial Strategy
  • Home Movers - Target households that have recently moves or intend to soon
    Home Movers
  • Household Composition - Choose households based on gender and age categories
    Household Composition
  • Senior Decision Maker - Where a company owner or director of limited company has been identified
    Senior Decision Maker
  • Lifestage - Age of head of household combined with a mix of people residing
    Lifestage
  • Mosaic Types
  • Second Mortgage - Households that are likely to have a second mortgage or second property
    Second Mortgage
  • Car Ownership
  • Pet Ownership - Identifies households that have a cat, dog or both
    Pet Ownership
  • Home Ownership - Identifies whether a property is owner occupied or not
    Home Ownership

TV Creative Examples

We can walk you through all the elements step by step. Often the most daunting part is getting an ad together, but don’t worry we can help. Great ads can be created for relatively small budgets these days.

We have a range of high quality, low cost production companies that we can introduce you to, so take a look at some creative examples from clients that have used AdSmart and see the great effect that TV advertising has had on their brand and sales.

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Other Ways
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Where your advert can appear

Get In Touch
All
Up to £5,000
£5,000 - £10,000
Over £10,000

Where could you see your advert?

Imagine your TV ad being placed amongst the amazing programming found on these channels.

Below is just a few of the 'AdSmartable' channels, so please check out our FAQs page on the main site if you wish to see the full list

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Other Ways
To Target

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Next Steps

Get In Touch


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