Win your business a TV campaign with the ‘Sky Zero Footprint Fund: Local Heroes’

Logo: Sky Q Footprint fund for Local Heroes

Do you know or is your
business a Local Hero?

The ‘Sky Zero Footprint Fund: Local Heroes’ is here to champion and reward those businesses that are committed to a more sustainable future in their community. How can we help? As a company dedicated to believing in better, Sky has led the way in sustainability and want to help like-minded businesses grow through a free TV campaign.
New for 2024, Local Heroes will see winning businesses up and down the country claim a £20,000/€20,000 local TV advertising campaign through AdSmart from Sky.
win a free TV campaign emblem for local heros

A message from David Garrido

(Sky Sports Presenter and Sustainability Lead):
Local Heroes will be awarding nine businesses from different regions of the UK and the Republic of Ireland £20,000/€20,000 of media value to spend on a TV campaign to advertise in their local area through AdSmart from Sky. Winners will also receive up to £2,500/€2,500 towards ad creation from a local production agency.
To be in with a chance of winning, once entered, you’ll need the support of your local community to vote for you. If you fall within the top 10 most voted in your region, your business will move forward to a judging panel where you’ll be invited to pitch to claim top-spot and your TV campaign.
So, does your business or a business you know have a strong focus on sustainability and driving positive change  for our planet?  Then a £20,000/€20,000 AdSmart from Sky TV campaign could be yours.
Step 1:Download the Entry Kit to see
if you are eligible for the
Local Heroes fund
Step 2:Enter your business by
clicking via ‘enter now’
button below
Step 3:You'll receive social media assets along
with a unique voting link to promote
your entry and to encourage votes
Step 4:If your business is in the top 10
in your region when the
competition closes, you’ll move
through to the next stage
Step 5:The final stage for your region
will involve delivering a short pitch
to a local judging panel, where the
regional winner will be crowned
Step 6:The winner will be announced
and we’ll help you to get your
very first TV campaign live

Key dates in 2024

3rd July 
29th October
Early November
Late November
Businesses of all shapes and sizes around the UK and the Republic of Ireland are making real change in the fight against climate change. We want to reward those businesses by giving them access to grow their business and spread their sustainable message. AdSmart from Sky is the perfect platform to do that, in a focused and targeted way for regional businesses, and has already helped thousands of businesses get on TV for the first time.” 
David Sanderson, Director of AdSmart from Sky, Local and Development  

Want to find out more?

What is AdSmart from Sky?
AdSmart from Sky has helped thousands of businesses across the UK to access the unrivalled power of TV advertising. AdSmart is the market-leading targeted TV advertising platform, that easily enables businesses of all shapes and sizes to benefit from the most trusted and effective way to advertise. This revolutionary technology allows businesses to reach households by postcode area, within a designated distance of their store, or by household make-up or lifestyle attributes that best suit their service, all within world-class content. By only targeting the audiences that matter to them, businesses can be assured that their advertising will be relevant, accessible, and drive impressive business results, all for a lot less than you think.
If you’re a UK based business then visit or if you’re based in Republic of Ireland please visit

What is the Sky Zero Footprint Fund?
The Sky Zero Footprint Fund is a multi-award winning £2 million advertising fund designed to help brands accelerate and amplify initiatives that address climate change through more sustainable products and behaviours. Sky believes it has a role to play in helping tackle the climate crisis and has established this initiative as part of its Sky Zero campaign to decarbonise its business operations and commitment to encourage its customers to #GoZero, by using its content and channels to raise awareness of the climate crisis and inspire viewers with actions they can take to protect the planet.
Open to media agencies, creative agencies and brands in the UK and Ireland, the fund attracts a highly competitive pool of entries with many businesses creating game-changing products, services, and campaigns to drive more sustainable consumer choices.
So far, the fund has won British Media Award’s 2022 Best Sustainability InitiativeAd Net Zero’s 2022 Media Award, 2023 Media Leader Sustainability Excellence Award and the 2024 Media Leader Sustainability Excellence Award.

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