Reaching Your Ideal Audience

The beauty of AdSmart from Sky is that you can select the exact audience you want to reach, and your ads only play out when they’re watching. So, you can be sure every ad has impact and every penny counts.

Household audiences

With 1000s of household attributes to pick from you can be sure you’re connecting with the right households.

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Credit or debit card icon for category purchase
Mother and Child icon for demographics and household composition
Pound sign icon for financial segmentation
Little house icon for home segments
Car silhouette icon for vehicle ownership
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Through a combination of Sky’s own data and third-party providers you can select which type of households will see your TV campaign. So you know it’s relevant and you’re not paying for households that won’t buy your product or service. You can see the 10 broad categories you can tap into above. We can also help you identify attributes that mean they’re more likely to buy your product from our research insights (for example, did you know people who have recently moved house are more than twice as likely to be in market for a new car).

Other good examples might be the importance of home ownership for a replacement window company or the age of children in the home for a theme park or leisure venue.

Location targeting

Once you have selected the right type of household, you can add the specific location(s) that matter to your business. You can of course target nationally, but more often than not businesses use one of the three location options below.

Area

Geo targeting by UK Area

Choose to have your ad played out in a region or Local Authority of your choice

Postcode

Postcode geo-targeting

You can be more precise and decide to play your ad in households from certain postcodes. Choose from postcode areas, sectors and/or districts

Catchment Area

Catchment area for Geo-Targeting

Define a catchment area by radius, box, drive time from your business, or delivery/service area

The Journey Continues…

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TV Advertising Works

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World Class Content

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Reach The Right People

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Affordable And Accountable

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