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East Anglian Air Ambulance and AdSmart

Fundraising off to a flying start

Background

East Anglian Air Ambulance is a charity providing a helicopter emergency medical service for the people of East Anglia. Since launch in 2000 they have flown over 22,000 lifesaving missions, touching the lives of many thousands of people.

Campaign Objectives

The objective was to encourage new people from East Anglia to donate by playing the East Anglian Air Ambulance lottery. AdSmart allowed them to target households home to 45+ adults in the mid to high affluence bands in the NR, IP, PE and CB postcode areas.

Top Line Results

  • The brand message reached a highly targeted audience of nearly 14000 local people
  • Recruited the targeted amount of new sign ups to the campaign
  • The impact has been long lasted, with supporters responding long after the ad run
  • Other fundraising activities benefited from the exposure
  • The account management and production support provided by AdSmart enabled the client to create a valuable and sustainable video asset for future use.

“Our very first addressable TV advertising campaign has proved a real success. AdSmart has given us a platform where we can target the right customers, in the right regions at a cost that has given us a fantastic return on our advertising” Elle Green, Lottery Marketing Manager

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