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Get The Label and AdSmart

Turning on the style with AdSmart

Background

Getthelabel.com is an online fashion store and mailorder catalogue for the whole family. It offers clothing, footwear and accessories direct to the public from designer labels, leading high street fashion and sport brands, often with significant savings. 100’s of products are available online with new products being added weekly.

Their AdSmart TV campaign targeted 259k homeowners.

Campaign targeting

Get The Label were looking to target very low to mid high affluence parents with kids along with TECi Segment targeting that indicated use of devices and internet in the households, from the North East, North West and Yorkshire.

Objectives

The campaign objectives were clear; to increase sales and to drive the number of website visits.

Top Line results

The overall campaign was hugely successful and it delivered 1.7k responding homes in comparison to 1.1k in the previous campaign. The audience is highly responsive to the creative and responds impulsively, which is evident by the response trend slowing down after the campaign.

  • 2.1m impressions
  • 87% reach
  • x 9 frequency
  • 1,702 HH responded
  • 2,041 orders
  • £24 CPA
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