PIMCO

Investing in their future with AdSmart from Sky

Background

PIMCO is a global investment management firm focusing on active fixed income management. PIMCO manages investments in many asset classes such as fixed income, equities, commodities, asset allocation, ETFs, hedge funds, and private equity.

Objectives

PIMCO wanted to accelerate growth and drive understanding of its services amongst a relevant in-market audience

Targeting

Using a specialist mosaic targeting capability, the AdSmart activity was designed to drive both awareness and improve perceptions of PIMCO.

Top Line Results

+647% increase in creative recall of PIMCO advertising
+7% increase in brand awareness
+56% increase in agreement that PIMCO is a UK fund manager

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