What’s included
- Create a TV-ready ad in a way that suits your business
- No need for prior TV advertising experience
- Support from Sky teams across the UK
- Flexible options to suit different budgets and timelines
Choose how you create your ad
Option 1: Use our free AI-creative toolkit
Create a TV-ready ad quickly using our new AI-powered creative toolkit. It’s ideal if you want to get started fast, keep costs down and test and refine your creative before launch, with no additional production costs.
Real examples, real confidence
Businesses are already using the AI-powered creative toolkit to create TV-ready ads, tailor messaging for different audiences, and refine their creative before launch, helping them get on TV faster and with confidence.
Option 2: Work with a production agency
If you’d prefer a more hands-on or bespoke approach, we work with a network of trusted local production agencies who can help create your ad at a relatively low cost. They’ll guide you through the creative process and help your ad really cut through.
Whichever route you choose, we’ll support you every step of the way and help get your ad on screen.
How it works
Choose your approach
Decide whether to use our free AI creative toolkit or work with a production agency.
Create and review your ad
Make changes and tailor your message before your campaign launches.
Get on TV
Once approved, your ad is delivered using Sky’s household-level targeting.
You’re in safe hands
We’ve helped thousands of businesses advertise on TV for the first time using AdSmart from Sky. From local businesses to growing brands, we’re here to help make TV work for you.
Let’s get started
Tell us a bit about your business and one of our team will be in touch to help you create your TV ad.







