Sage ‘The Oracle’ and AdSmart

Targeting a Discerning Audience with the Power of TV

Sage Oracle

Background

Sage Appliances and media agency Davies Prince Media used AdSmart to promote their new home bean to cup espresso machine, The Oracle. Endorsed by multi Michelin-starred chef Heston Blumenthal, The Oracle is the “first espresso machine to grind, tamp and extract with barista precision” and retails in the UK at over £1,500.

Advertising on AdSmart allowed Sage to combine the legendry power of TV advertising with niche targeting, ensuring their ad was seen by high affluence households with a strong propensity to purchase the high-end consumer goods.

Objectives

To create awareness of The Oracle as well as Sage’s full range of home appliances

To communicate the benefits of The Oracle versus rival bean to cup espresso machines

To drive consumers online for further research and purchase

Top Line Results

Our AdSmart target audience for The Oracle were 33% more likely to be in-market for a bean-to-cup coffee machine than the equivalent linear advertising audience, demonstrating the value in advertising to a targeted audience for Sage.

 

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