Home > Case Studies >
Background
SMC Ford are Ford car specialists based in London, Kent & Berkshire offering Ford sales, servicing and finance.
The SMC Ford campaigns ran for 30 days in January, April and August and the attributes chosen to make up the perfect targeting for them was:
Mosaic Types 2009 – Suburban Mindsets; Ex-Council Community; Claimant Cultures; Elderly Needs; Industrial Heritage
Financial Strategy Segments – Growing Rewards; Family Interest; Consolidating Assets; Balancing Budgets
Postcodes – DA & SL
Objectives
The objective of the AdSmart campaign was to:
Increase awareness of the SMC Brand
Drive incremental traffic to their website with particular focus on their new FordStore at Crayford
Top Line Results
+31% increase in traffic during campaign period
+40% increase in Brand Searches during campaign
Client Quote
“We have seen increased sales during all of our AdSmart campaigns, greater than the industry growth and average growth of the group. For only £0.04 cost per impression and based on the results seen, it’s very likely that we will do this again!”
A spokeperson for SMC Ford
Back to our great success stories
Get in touch
Our Sites
Please click on any of the sites below to open the link in a new window