Sprout by HP and AdSmart

Combining the power of TV with precision targeting

Background

Technology giants Hewlett Packard had the challenge of raising awareness at the launch of their innovative “Sprout by HP” product. Sprout by HP is a revolutionary all-in-one computer that makes it easy to get creative, It combines a fully integrated desktop 3D scanning solution with 3D object capture and multiple streamline 3D print options.

Objectives

To raise awareness, consideration and purchase intent of Sprout by HP

To drive traffic to HP’s website and specific Sprout by HP stockists

Targeting

AdSmart allowed Hewlett Packard and the media agency M2M to build and target an audience of the UK’s most creative households, the most likely to be in the market for Sprout by HP, and ensure they were targeted with pinpoint precision.

Top Line Results

+17% more likely to take away one of the key messages ‘Sprout by HP is easy to use’ from the advert.
+29% more likely to purchase a Sprout by HP PC.
13% of viewers took action as a result of the advert with 1% buying a Sprout by HP PC after seeing the ad.

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