Stromberg Golf

Background

Stromberg Golf is a British golf manufacturer that prides itself in producing high-quality, accessible apparel and equipment that blends modern performance with timeless style. With a strong presence in the UK retail market, Stromberg appeals to style-conscious consumers who value performance, durability and comfort.

Objectives

As part of its growth strategy, Stromberg Golf partnered with Sky AdSmart to run a targeted TV and digital campaign aimed at increasing regional brand awareness and driving sales growth..

Campaign Targeting

The campaign targeted affluent golf fans in the Northern BARB regions to reach audiences most likely to convert, timed around the Ryder Cup to perfectly align with Stromberg’s customer profile and seasonal sales objectives.

Top Line Results

• £25k Campaign Spend

• Achieved an impressive 7x ROI, demonstrating the effectiveness of addressable TV advertising.

• £169k Associated sales value

Client Quote

“Working with the AdSmart team is seamless – from defining audiences to evaluating performance… to see how our customers interact with our brand gives us a valuable insight.”

Adam Peet
Marketing Manager

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