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McIntosh of Strathmore & AdSmart

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The McIntosh of Strathmore brand covers a full portfolio of quick, convenient chilled ready meals & pies that put Scotland’s favourite dishes on the nation’s tables in minutes. The key combination of quality, convenience and strong connections to the Scottish market has helped it to a position in the top 10 of Scottish food and drink brands in Scotland, and to its number-one Scottish ready meal status.

This AdSmart campaign was part of a wider brand repositioning piece with their new pack designs in order to increase awareness of their range (which includes Stovies, Haggis Neeps & Tatties and of course Macaroni Cheese) to more ABC1 household across Scotland.

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