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Axminster tool up for targeting with the power of TV

axminster tools and machinery

Axminster Tools are a 40 year old family business offering an extensive range of quality, value for money tools and machinery. They pride themselves on their award winning customer service, and offer free next day delivery on UK orders over £50.

Their first campaign on AdSmart has used our “Geo-Flex” targeting capability to restrict the campaign to key areas around their 8 branches across England and Wales, isolating Sky households that share the same Experian Mosaic profile as their existing customer base.

“Suffice to say the entire campaign has been extremely well received and sales were impressive, they’ve since plateaued at a higher level across all brands in the two months post campaign, which suggests the new faces we pulled in have come back for more.”

Lisa Prescott, Account Director, Chalk Ward Advertising.

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