Harvey Water Softeners campaign is landing the message that removing limescale from your water means that your home stays cleaner for longer. No more clogged up shower head, limescale around the sink, scum in the bath or residue on your shower screen. Hard water areas are easy to define but prior to addressable TV, difficult to target. So their first AdSmart campaign is aimed at affluent homeowners in 2 hard water areas – Guildford and Reading.
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