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Headwater set off on a new journey to find new customers with AdSmart

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Headwater are self-guided holiday specialists, with an incredible range of relaxed walking and cycling holidays designed to change the way holidaymakers think about their next escape. Since 1985 they have been creating relaxed walking and cycling holidays across the UK, Europe, the Mediterranean and Bermuda. Their first ever AdSmart campaign is targeting Experian Mosaic types in London most likely to take adventure holidays.

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