The Business Improvement District (BID) for Leicester is a business-led, not for profit organisation working to transform Leicester city centre, making it a better place to live, work, visit, study and do business. They represent 714 businesses and organisations and focus on delivering a clean safe and attractive environment, raising Leicester’s profile through high quality marketing, and creating a strong business voice within Leicester. This returning advertiser is using AdSmart to target Sky and, for the first time, Virgin homes within an exact 25 mile radius of the city centre.
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