East Anglian Air Ambulance is a charity providing a helicopter emergency medical service for the people of East Anglia. Since launch in 2000 they have attended over 22,000 lifesaving missions, touching the lives of many thousands of people.
The crew comprises specialist pre-hospital doctors and critical-care paramedics, operating out of two high-tech helicopters based in Norwich and Cambridge.
Their first AdSmart campaign aims to encourage Sky customers in East Anglia to play the EAAA Charity Lottery which generates 45% of all of their charitable donations.
