Mattressman are the UK’s biggest online mattress specialist, selling hundreds of mattress models from top manufacturers like Silentnight, Hypnos and Sealy.Based in Norwich they sell mattresses to customers all over the country with 20 stores in East Anglia, the Midlands, London and the Isle of White.
The range is huge and the web site offers the ability to narrow down your choice by brand, structure, fillings, depth, tension, price range and more. Delivery is free to the UK mainland, and usually on the next working day!
Their agency (Denfield) used existing Mattressman customer data to inform their choice of Experian Mosaic types that allowed us to create a “lookalike” audience in postcodes around their stores that share the same characteristics. They therefore should be more likely to respond positively to the ad.
We are excited that such a significant brand has chosen to use AdSmart and we look forward to evaluating the campaign performance to justify future activity.
