Mersey Flow take the targeted advertising route

merseyflow making everyone’s journey, quicker and easier

Both the new bridge “Mersey Gateway Bridge” and the Silver Jubilee Bridge between Liverpool and Birkenhead will be tolled from autumn 2017, but thanks to a convenient change in design there will be no toll booths and no need to stop to cross the river – making everyone’s journey, quicker, easier and more reliable.

Instead Merseyflow will use automatic number plate reading technology and registered users will also get a special sticker to attach to the windscreen of their registered vehicle.

The Merseyflow tolling system will be operated by Emovis, a global leader in tolling solutions which successfully operates similar schemes in the UK, Canada and Ireland.

To reach relevant drivers, Merseyflow are targeting car owners in the 8 local authorities closest to the Mersey.

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