The Original Factory Shop is a discount department store established in 1969 with an HQ in Burnley and over 200 stores across the UK. The product range includes branded homewares, appliances, furniture and workwear – all at discount prices.
Their first AdSmart activity is a test and learn campaign targeting mid affluence 35+ women in the Anglia region for 22 of their stores, using geo-flex targeting of within a 15 miles radius of each one. The TV ad features different localised end frames to highlight the specific locations relevant to the geo-targeted area.
