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Road Angel & AdSmart

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Road Angel aim to make Britain’s roads safer by educating and empowering motorists to make better decisions about their driving. Their first ever AdSmart TV campaign is promoting Road Angel Pure Vision – speed camera detectors that give live updates and information based on GPS location, with built-in laser gun protection to guarantee the identification of the speed limit on even the most remote road. The campaign is aimed at affluent males in the Midlands.

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