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Addressable TV advertising is no longer a dream for Silentnight


Silentnight have been a leading UK bed and mattress brand since 1946 and have been amongst the list of top 100 UK superbrands since 2004. Over the years they have been a regular TV advertiser with memorable ad copy featuring their duck and hippo characters. This year sees their first use of addressable TV advertising using a variety of different ad copy to target 4 highly distinct Experian Mosaic groups.

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