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Silversea sets sail for Addressable TV


Silversea Cruises’ fleet of smaller ships allow them to focus on comfort and intimacy. With ships small enough to visit exceptional destinations; yet large enough to make sure that customers experience everything they could wish for. To market those unique aspects they have turned to addressable TV. Their first AdSmart campaign uses Mastercard data to isolate wealthy 55+ households in London and East Anglia.

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