The Bromley Boys is another AdSmart first. Starring Martine McCutcheon and Alan Davies, it’s an independent film release by Itchy Fish Films using addressable TV to reach its core target audience. Based on the hilarious novel by Dave Roberts, it recounts the author’s highs and the lows supporting the worst football team in the country at the time – Bromley FC.
The campaign is targeting young households in the Bromley and South East London area with a message encouraging them to buy the film in the Sky Store.
