Nisbets are the UK’s largest supplier of catering equipment with 31 UK stores from Aberdeen to Exeter, plus outlets in 7 other territories. Their first AdSmart campaign is aimed at bringing the brand to the attention of affluent amateur chefs in Sky homes across the UK. To do that efficiently the campaign has used a range of lifestyle filters to identify those Experian Mosaic types most likely to enjoy cooking and who live in areas within a reasonable drive time of a Nisbets store.
