The Spectator speaks to its target audience using AdSmart

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The Spectator is a weekly politics, culture, and current affairs magazine. First published in July 1828 it features a wide range of contributors including Frank Field and Rod Liddle. Famous former Editors include Boris Johnson and Nigel Lawson. Working with their media agency we have identified a “lookalike” audience that matches the profile of their current subscriber base and their first ever TV campaign is using AdSmart to target potential new subscribers in London.

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