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Trago Mills & AdSmart

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Trago Mills are a family-run, independent discount retailer in the South West. They opened their first store in Cornwall in the mid 1960s and now sell over 180,000 products, across 39 departments. “We’re proud to have offered our customers seven decades of unbeatable bargains and remained at the vanguard of discount retailing”. As an established regional TV advertiser this is the first time that they have supplemented regional ITV with addressable TV.

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