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West Midlands Railway are on the right track to targeted advertising

The new West Midlands Railway franchise operates within the West Midlands and is jointly managed by the Department for Transport and the West Midlands Rail consortium. The consortium consists of 16 local authorities including Shropshire, Staffordshire and Warwickshire. Their first AdSmart campaign targets the 9 top indexing Mosaic groups for business and leisure train users, and is promoting their new West Midlands Train app for tracking train times and booking train tickets.

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