A double first for AdSmart – our first bike shop brand and our first cooperative business. The Edinburgh Bicycle Cooperative launched in 1977 as a workers’ co-operative where the workers had an equal say in the business, and equal share in the profits. 40 years on, the business employs over 100 people in Edinburgh, Aberdeen, Newcastle and Leeds.
Launching on AdSmart continues that pioneering theme. The campaign targets households home to people in the top 4 Experian Mosaic groups for those that are most likely to participate in cycling in the 4 postcodes where they have stores.
