The NCA is dedicated to fighting organised crime. With 4,200 officers across the UK and around the world, they focus on important issues such as sexual exploitation, cyber-crime, human trafficking and illegal firearms. They work in partnership with the Police and other law enforcement agencies.
Their current and inaugural AdSmart campaign is aimed at young people from disadvantaged backgrounds in major UK cities, that may be drawn into criminal networks where illegal guns are involved.
The calling of a snap election meant that the campaign had to be paused suddenly but has since been reinstated – the flexible nature of AdSmart meant that this was easily accommodated.
