There aren’t many ad campaigns that ask more of their audience than to think about taking responsibility for the life of a young person.
So we are delighted that Wakefield Council have decided to follow in the footsteps of 12 other local authorities by using Sky Adsmart to find potential foster parents.
Foster parents don’t need special qualifications but do need to have a spare room, be able to provide the emotional support needed, and want to make a real, positive difference to a child.
It’s heart-warming to know that so many Sky customers respond positively to these campaigns.
